Latest edition of Sappi’s What’s Next out now
The latest edition of paper company Sappi’s What’s Next places print under the microscope with a piece investigating the point of research in the context of magazines, featuring UK media research experts Marius Cloete, PPA, Debrah Harding, Market Research Society and magazine media veteran David Hepworth.
Also featured is a piece about behemoth brands Marie Claire and GQ’s global expansion, and examines how household magazine names adapt to new territories.
