Leaf Group appoints Kate Lowenstein to lead Well+Good and LIVESTRONG.com brands

Kate Lowenstein has been appointed as Senior Vice President and General Manager of Leaf Group, part of the Graham Holdings Company. The former Global Editor-in-Chief of VICE will oversee Leaf’s health and wellness websites, Well+Good and LIVESTRONG.com, which together reach a highly engaged audience of almost 20 million.

Over her course of her career, Lowenstein has established herself as a leading health and science journalist and editor, while as two of the early dedicated health and wellness websites, Well+Good and LIVESTRONG.com have defined what is now one of the most popular content categories in digital media.

“Under Leaf Group’s stewardship, Well+Good and LIVESTRONG.com have become the go-to sites for a huge number of people looking for reliable and thoughtful health and wellness information,” said Lowenstein. “I’ve long admired these brands’ role in bringing such vital topics to the forefront of the conversation. Now more than ever, it is imperative that consumers have a source they can trust for guidance on living well. I’m honoured to be joining Leaf Group’s world-class team.”

Sean Moriarty, CEO of Leaf Group, added: “We’re thrilled to welcome Kate to the Leaf Group team. Well+Good and LIVESTRONG.com are world-class sites in the health and wellness vertical, which deserve a world-class leader. Kate will play a critical role in further propelling our leadership in these verticals. Her impressive resume and experience made her the perfect fit for this role and we are excited by the innovative thinking, creativity and collaborative approach she brings to the team.”

Well+Good and LIVESTRONG.com experienced a 25% and 29% growth in visitors respectively from January 2021 to January 2022. Well+Good’s video channel views have grown 93% YoY in the first quarter of 2021 through the first quarter of 2022, and commerce revenue for the brand has grown 291% during the same period. 

You can find out more about Leaf Group and Lowenstein’s appointment here.


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