The new report, from MPA – the Association of Magazine Media – uses a new measure of magazine media vitality to capture consumer demand for print, digital and mobile platforms combined.
This new report, which uses data from leading third-party providers, reveals a gross audience for magazine brands of 1.6 billion in November 2014 versus 1.4 billion in November 2013. The strong November performance was powered by video and mobile web consumption, up 68% and 76%, respectively, over the same time period in 2013. Print+digital editions and Web (desktop/laptop) remained essentially flat.
The complete report, which currently covers 146 magazine media brands from 32 companies, representing 95% of the reader universe, can be found at magazine.org.
Commenting on the data, Mary G. Berner, President and CEO of MPA said, “It’s always good to start the new year with positive news – in this case, continued good news, as magazine media’s audience continues to build momentum.” She added, “We couldn’t be more pleased that The Magazine Media 360° Brand Audience Report is becoming a trusted source of insight and information, particularly among advertisers. The ad community has quickly begun to recognise this metric as a valuable tool that measures consumer demand across platforms, which is exactly the way they are buying our content today.”