Magazines are the ideal advertising medium says German B2B association

The core message from the 2014/15 Deutsche Fachpresse research into B2B decision makers is that magazines are the ideal advertising medium. 

83 per cent of the executives surveyed considered advertising in specialised media to be useful. 

94 per cent of the 7.6 million professional decision-makers in Germany use specialised media, with the heaviest users being young decision makers under 40 years old. 

99 per cent read professional journals during their working day

The study was carried out on behalf of the German press and supervised by AMF Media Marketing, the German trade press commission. 

More information from Deutsche Fachpresse (in German)

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x