The campaign is running in the UK, USA and Brazil, where digital editorial content (a range of film, photographic and written content) is produced by Marie Claire International editorial teams and published across both partners’ online and social platforms and Marie Claire print editions in the three markets.
The campaign follows five female motorcyclists travelling across Brazil. Along the way, they will experience the country’s cultural diversity first-hand and meet locals from all walks of life to find out what beauty really means in today’s changing world, according to the publisher.
Laurence Hembert, executive director, Marie Claire International editions, said: “Drawing strength from Marie Claire’s long-standing experience in initiating global projects and from Marie Claire’s ability to reach and engage a truly international audience of women, we are now taking the next step in creating editorial multi-media content on a global level.”
The partnership will culminate with an editorial story (featuring the journey to Brazil) supported by Dove advertising in print editions of Marie Claire Brazil, UK and USA.
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