Join the Digital Innovators West Coast tour to meet HelloGiggles: Media for the Millennial Woman
HelloGiggles has made its mark as a highly successful company with a mission of providing a safe space on the web for aspiring young female journalists. The site collects articles from paid contributors, now numbering over a thousand, with subjects ranging from national news and science, to op-ed pieces on Lesbian, Gay, Bisexual, Trans and Queer (LGBTQ) issues, to advice on beauty and fashion. With a target audience ranging from 13-35, HelloGiggles frequently publishes articles by young women under 18, and maintains a vibrant monthly youthful readership—today, averaging 17 million separate viewers a month.
It’s this viewership that made HelloGiggles so appealing to Time Inc., who purchased the startup for $20m last year—Time Inc. is the largest digital entertainment news network, with more than 50 million unique visitors a month.
Between PEOPLE and Entertainment Weekly, Time Inc. already creates highly successful media targeted at women, though the viewership on those markets averages age 38. HelloGiggles opens new markets for Time Inc. with audiences a decade younger, and brings its own highly energised digital community of contributors along.
The company is already expanding quickly to include film and television, as well as book publishing, in its production repertoire, and Time Inc. has expressed their enthusiasm in growing HelloGiggles as a multimedia content platform in the upcoming year.
The programme for the DI Tour is coming together and the full programme will be released in the coming weeks. Also lined-up for the Los Angeles leg of the Tour are: Tastemade, an online food network for discovering where to buy food, creating new dishes and sharing them and AwesomenessTV, a multi-platform media company owned by DreamWorks Animation and Hearst Corporation. To find out what companies will feature on the San Francisco leg, visit the ‘Programme’ tab here.
If you want to make sure you are on the DI Tour, BOOK NOW, as more than half the places on the tour have already been taken, and space is limited.
The early bird Rate* of €7,250 is available until 19 February.
Contact Christine Huntingford if you have any questions.
*Available to FIPP/VDZ Members. Non Members pay €9,750.