Meredith Corporation has today announced the launch of Paw Print, a print magazine for pet owners which will be sent to select subscribers of Meredith amid an overall rise in pet ownership across the US.
The new publication is designed to deliver an informative, joyful experience to readers, giving them useful and entertaining pet information in every issue. Paw Print is a companion to DailyPaws.com, which launched in 2020 as Meredith’s digital brand, publishing high-quality pet-care content. Mars Petcare will serve as launch sponsor.
Meredith’s pet coverage is extremely popular among the company’s overall audience of more than 190 million.
“Paw Print is a clear progression toward serving Meredith’s pet consumers with desired content in a print product,” said George Baer III, VP, Managing Director of Foundry 360 @ Meredith.
“Building on the momentum from DailyPaws.com, which launched last year and got off to a strong start exceeding two million unique monthly viewers, the magazine will be delivered to one million Meredith consumers who own both a dog and a cat—making it the single largest pet magazine serving this growing market.”
Pet ownership is on the rise in the US, with nearly 85 million households having at least one pet at home, according to a recent survey conducted by the American Pet Products Association (APPA). With 63.4 million canine and 42.7 million feline households, most Americans identify as cat or dog parents. The role of pets has evolved, with younger generations viewing pets as akin to children and friends—and worthy of spoiling and shared experiences.
“This past year has taught us just how much having pets at home enhances our overall happiness and wellbeing,” said Diane di Costanzo, Editor in Chief of Paw Print. “Paw Print serves the needs of pet parents by giving them ways to make their homes more pet-friendly and ensuring that their pets live healthier lives.”