Mobile advertising to overtake newspapers in 2016

Mobile internet will be the third-largest advertising medium, behind television and desktop internet. Mobile advertising will grow 38 per cent in 2016 to US$71bn, while newspaper advertising will shrink 4 per cent to US$68bn.

  • Internet advertising to overtake television in 2018 as print continues to shrink
  • Global adspend to grow 4.0 per cent in 2015
  • Mature Markets to lead adspend growth for the first time in nine years
  • China slows but is still growing twice as fast as the world as a whole
  • Low oil prices weigh on big producers

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