The Mondadori Group has entered the ecommerce fashion market by the acquiring www.London-Boutiques.com. The marketplace offers readers and users the possibility of selecting from a wide range of clothing and accessories at London boutiques.
“This operation is part of a project for the launch of a global ecommerce platform for the Grazia brand,” said Ernesto Mauri, chief executive of the Mondadori Group. “A leader among international fashion-oriented magazines for its rapid development and innovative formula, Grazia is now taking a decisive step into digital: this acquisition is the first step towards a development plan that starts from London, the biggest European market for e-commerce fashion, and that will soon also include many of the most important trend-setting boutiques in the main cities of Italy and France. The aim is to expand also to the other countries where Grazia is published and beyond,” he added.
The company says that later this year, an integrated Grazia International Network platform for ecommerce fashion – www.graziashop.com – will be live in order for readers to purchase items in “Grazia style” from international boutiques.