Nearly three-quarters of B2B video marketers say video positively impacts results
The survey, commissioned by the Web Video Marketing Council in conjunction with Reelseo and Flimp Media, is based on feedback from 350 B2B marketing, agency, and management professionals.
According to the research, 96 per cent of respondents are engaging in video content marketing and 41 per cent plan up their spending on it.
While 63 per cent said they have been using video as part of content marketing campaigns for the past 5 years, 32 per cent said that began using it only in the past two years.
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