This week has seen the start of the 9th programme of the FIPP Magazine Brand Management Certificate (MBMC). This well-established professional development course is aimed at teaching executives how to maximise the magazine brand in a multi-platform world.
On Monday (21 January) participants from 10 different countries were eased in gently by FIPP’s president, Chris Llewellyn, with an introduction into global trends in magazine publishing and his seven tips to survive a downturn. In the afternoon, Arnaud de Puyfontaine, chief executive, Hearst Magazines UK, gave his perspective on the role of the publisher. In today’s world publishers need to be visionary for their brands, they need to be strong leaders encouraging their staff to deliver above and beyond – and not simply supervising in a managerial capacity. They need to be willing to accept the changing landscape of the industry and be able to implement that change within their companies. And finally, publishers need to address and manage that delicate balance between editors and ad managers.
The MBMC comprises of 16.5 days of intensive learning over four separate weeks in London. For more information visit www.fipp.com/mbmc.
This February also sees FIPP’s Digital Publishing Course (DPC) taking place in London, and places are still available to attend. The three-day programme on 25-27 February 2013 is packed full of information to guide you through the digital publishing journey. The Digital Publishing Course has been designed to equip magazine publishing executives with the knowledge, insight and skills to develop lucrative and successful digital publishing models.
Led by digital publishing experts Mequoda on behalf of FIPP, the DPC contains modules including: Say hello to digital publishing; It’s all about the search; The social network; Building websites that actually work; Emails that sell and Which numbers to crunch.