The research, Reimagining the Magazine Subscription, was carried out in association with subscription services company Dovetail, and explores how consumer attitudes to the magazine subscription are changing in a market where recurring revenue models (RRM) are being used by an increasing range of sectors and companies, with examples including Netflix and Amazon.
The findings are based on a 2,000-respondent survey of magazine buyers and readers conducted by YouGov as well as focus group research and analysis of subscriber data.
They show that, while growth continues across a range of channels, print remains the dominant platform for magazine content. A total of 69 per cent of magazine buyers exclusively access content in print, which the report breaks down into four personas: Print Zealots (19 per cent), Print Conservatives (15 per cent), Print Flexers (17 per cent), and Print Dabblers (18 per cent).
For further information and to request a copy of the report, contact Nicola Rowe by email.
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