New product development and expansion of market share top growth drivers for 2014, according to new report
The Jordan, Edmiston Group and Econsultancy have released the results of a 2014 Media Growth Survey. The study was presented at JEGI’s 2014 Media and Technology Conference on 16 January in New York, USA.
The report shows that media, information, marketing and technology senior executives are optimistically heading into 2014, with respondents seeing growth in existing markets in the context of an industry where change is the base variable.
The report surveyed nearly 350 industry thought leaders and influencers, followed up by one-on-one interviews with select industry senior executives.
