A new report looking at digital reader habits including page-turning behaviour, dwell times, advertising placement and click-throughs is to be launched by digital publishing solutions provider, Stonewash.
The Stonewash Metrics Report analyses billions of data sets recorded between 2009-2013 and has been published in conjunction with partners from media owners, media agencies and marketers. The report also gives details on what works and what doesn’t as well as the impact of embedded rich-media on content consumption.
Aimed at publishers, the report gives a complete overview of the digital publishing landscape in a bid to help them understand digital readership trends on PCs, tablets and smartphones.
Rob Grainger, CEO of Stonewash, said: “As ex-publishers, we know the importance of in-depth readership data both for ourselves and our publisher clients. That’s why we’ve always placed such importance on collecting data and this report marks the end of four-years of dedicated research. We aim to create an industry benchmark that will allow publishers to authoritatively use our research and give them confidence when making editorial and advertising decisions on digital platforms.”
Stonewash will launch the report in Q3 2013.