According to a new white paper by YUDU, radical changes to publisher business models are needed in order to deliver solid returns for investors, with many publishers currently focusing on balancing digital and print revenues.
The findings are based on YUDU’s experience of working with publishers, and a series of focussed interviews. The white paper brings together some of the common themes, queries and questions found throughout the industry today.
Of overriding importance to the consumer is still content. The overwhelming majority of consumers will pay for digital published content that they feel “reaches out to them and their needs”, which gives hope to the future of subscription-based publications both in print and digital format.
The primary reason for publishers launching a digital magazine, according to the white paper, is to capture new demographics and exploit emerging technologies.