Number of B2B titles in the US continues to grow
According to a new report by MediaFinder, an online magazines’ database firm, 31 new B2B titles launched during the first nine months of 2014 and 16 closed, for a net gain of 15 titles. That compares with 17 new titles in the first nine months of 2013 and 11 closures, for a net gain in the first nine months of 2013 of 6 titles.
In the third quarter of 2014 alone, 16 titles launched and 11 closed.
From the first quarter of 2012 through the most recent third quarter of 2014, the total number of US B2B publications has grown from 6,013 titles to 6,061, that is, a gain of 0.5%. The quarterly net changes in total titles published are shown in the table below.
Note that the Y-axis above shows only the range from 6,010 to 6,070 in order to make the 0.5 percent gain clear. On a scale from 0 to 6,070, the growth line would appear flat.
Over the entire universe of all magazines published in the United States, MediaFinder reports that 142 magazines launched in 2014 so far, and 65 closed.
Source: ABM
