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  • Peter Houston talks: Time well spent

    Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?

    Published 12 March 2018 Opinion
  • Why are news publishers pivoting to subscriptions?

    When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before? 

    Published 12 March 2018 Opinion
  • Three steps to leveraging the data swamp: turn data overwhelm into revenue control

    Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to maximum revenue. But today reporting has evolved to a swamp of endless possibilities, and not exactly a clear one. Add the fact that everyone uses different metrics and the frustration is complete.

    Published 02 March 2018 Opinion
  • The impact of millennials on brands

    Sponsored content - A lot is being said about millennials. But whether you think they’re engaged and confident or self-centered and demanding, they are crucial to the success of business. Not just because they are responsible for 600 billion dollars of spending every year in the US only, but also because millennials simply are our future employees and customers.

    Published 01 March 2018 Opinion
  • Peter Houston talks: Magazine publishing's second sin

    With a dangerous dependency on third-party platforms, publishers doubled down on the ‘Original Sin’ of free content. Facebook side-lining magazine content is the perfect opportunity to repent.

    Published 12 February 2018 Opinion
  • Programmatic will eat itself: the first-price auction will fuel a new digital advertising era

    Header bidding has changed digital ad trading forever. Now it’s even putting pressure on a foundation stone of the industry itself – the second-price auction. That’s good news, since a move to first-price will not only bring a more transparent auction, but a more transparent industry.

    Published 26 January 2018 Opinion
  • How to make money online once Google starts blocking ads

    There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and as digital ad growth slows even for industry giants, organisations at the top of the advertising food chain are exploring how to keep businesses profitable.

    Published 11 January 2018 Opinion
  • Medium is fixing the broken ad model: an interview with Caitlin Roman

    Early last year, Medium founder and CEO Ev Williams declared the current media model broken, pointing out how ad-based publishing tends to encourage clicks more than high-quality content creation. If you’ve been following the Sterling Woods blog, you already know we agree.

    Published 13 December 2017 Opinion
  • How can publishers thrive in challenging times?

    [Sponsored] Recently the WoodWing team traveled to London for the FIPP World Congress. For those of you who haven’t been lucky enough to attend yet, the FIPP World Congress is the largest and most high profile media event in the world. It brings together the world’s leading multi-platform media publishers and industry suppliers, to explore the latest trends and solutions.

    Published 25 October 2017 Opinion
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    Published 16 October 2017 Opinion


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