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  • Crowdsourcing: How The Guardian, ProPublica and Vox Media are doing it

    Sponsored content - Crowdsourcing provides an easier way for journalists and storytellers to get the right information for a good story. Here’s how some of the big players are doing it – from crowdsourcing examples to AI software.

    Published 30 April 2018 Opinion
  • Peter Houston talks: The 'End of the Beginning' for digital media

    Last month I travelled to Helsinki for the first FIPP Insider event. It was a great trip – I got to visit Finland for the first time and I got to spend time with some very smart people, on and off the stage. In my presentation, ‘The digital media meltdown. Fact or fake news?’, I took a look at the evidence that digital media is suffering something of a crisis.

    Published 30 April 2018 Opinion
  • The warning signs are there, but are we looking?

    There are two types of people in the world, those that pay for Netflix and those that “borrow” a login from friends or family, Google a login, or continually re-subscribe for that month’s trial…

    Published 26 April 2018 Opinion
  • A new way to new revenue for publishers

    Tired of trying to grow digital ad sales? You've hired a "digital" salesperson. You've created packages that bundle print and digital. You've restructured commission plans. You've shot more videos and created more email newsletters. It's exhausting and the results aren't always there. There is a better way. You can break the cycle and thrive in the digital environment.

    Published 24 April 2018 Opinion
  • Dump Facebook publishing, boost revenue, adopt chatbots: media report

    “It’s finally time to end the Facebook addiction” shouts the headline to an Innovation in Magazine Media 2018-19 World Report chapter.

    Published 28 March 2018 Opinion
  • Peter Houston talks: Time well spent

    Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?

    Published 12 March 2018 Opinion
  • Why are news publishers pivoting to subscriptions?

    When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before? 

    Published 12 March 2018 Opinion
  • Three steps to leveraging the data swamp: turn data overwhelm into revenue control

    Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to maximum revenue. But today reporting has evolved to a swamp of endless possibilities, and not exactly a clear one. Add the fact that everyone uses different metrics and the frustration is complete.

    Published 02 March 2018 Opinion
  • The impact of millennials on brands

    Sponsored content - A lot is being said about millennials. But whether you think they’re engaged and confident or self-centered and demanding, they are crucial to the success of business. Not just because they are responsible for 600 billion dollars of spending every year in the US only, but also because millennials simply are our future employees and customers.

    Published 01 March 2018 Opinion
  • Peter Houston talks: Magazine publishing's second sin

    With a dangerous dependency on third-party platforms, publishers doubled down on the ‘Original Sin’ of free content. Facebook side-lining magazine content is the perfect opportunity to repent.

    Published 12 February 2018 Opinion
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