At UPM Communication Papers we have a long history of demonstrating responsibility for the environment. But few people know that our sustainability agenda extends to also include a commitment to taking care of people and society throughout the value chain whilst simultaneously creating value for our customers through delivering products with high sustainability credentials.
UPM Communication Papers detailed Sustainability Agenda reflects our company’s long tradition and rich history of taking responsibility for the environment, specifically reducing emissions and improving resource efficiency. However, environmental responsibility in our production processes is just one pillar of this agenda.
As we’ve developed the goals underpinning our Sustainability Agenda, it became clear that matters such as the sustainability performance of our suppliers and how our company influences and impacts society at large are equally important. If you think of sustainability holistically in this broader sense, there are three dimensions to consider: environmental responsibility, social responsibility and financial responsibility.
Päivi Rissanen, director, sustainability, UPM Communication Papers
While being proud that we already have good environment performance because historically it’s been high on the agenda for both ourselves and our customers, we understand the need to continually seek opportunities to further improve our performance and address global challenges like climate change and resource scarcity.
We understand that the sustainability of a business is underpinned by the need to take care of employees; finding the best practices to look after their safety, growth and diversity. At its most basic level this kind of social responsibility is simply respecting people’s fundamental human rights. And in that regard, we recognised that the greatest potential risk to our social performance comes from our supply chain.
While managing social and environmental issues within our own operations can be straightforward, it becomes more complicated and often challenging when dealing with complex supply chains in areas of the world where standards and practices are less well developed, or where poor practice is inherent.
We needed to establish internal and external monitoring for our sourcing practices, continuous learning and development opportunities for all our employees, also ensuring our company leadership is value-driven and collaborative.
Responsible companies need to look beyond their own profit margins. We believe responsibility is good business, creates value for customers and can have a positive societal impact. Hence, we are wholly committed to our role within the paper industry despite the declining market in some traditional uses. At UMP Communication Papers, we see a strong future for paper as we continue to reimagine the role of paper as sustainable solution to tomorrow challenges.
Last year we renewed our Third Party and Supplier Code - a set of requirements for suppliers and partners to ensure they align with our overall sustainability goals and comply with a code of good business practice. The code is our way of expanding our sphere of influence and multiply the positive influence we have on society and the environment.
With 25,000 suppliers and partners across the globe, we now monitor and audit compliance to our Third Party and Supplier Code based on a set of risk assessments. Where we identify risks and potential non-compliance we offer support and cooperation to address challenges. Effecting change through partnership delivers real benefits for both UPM and suppliers.
Ultimately this not only strengthens the drive towards our overall sustainability goals but ensures that we can continue to offer our customers a risk-free supply chain. My colleagues and I remain committed to this process and see it as a privilege to be part of a business that wants to achieve a better and more sustainable future for all.
More like this
Back in 2014, Mary Meeker’s annual Internet Trend Report carried the theme of “re-imagining” throughout her presentation - from messaging and communications to services and money. When she spoke about re-imagining verticals, she shared how more and more companies are adopting an internet trifecta where success is defined as a combination of a critical mass of content + community + commerce.19th Jul 2019 Opinion
There’s a major problem facing communities everywhere — local news is losing the competition for advertisers to the duopoly (Facebook and Google). These two firms account for around 70 per cent of all digital ad spending globally, which has forced closures and cutbacks and severely threatened the future of journalism.20th Jun 2019 Opinion
In November 2018, we co-hosted an Insider event with FIPP in Argentina and Chile about the role and value of digital editions. Given the Latin American venue, I decided to use a local coming-of-age tradition - a quinceañero - the 15th birthday milestone when a girl transitions from a child into a young woman in the community.11th Apr 2019 Opinion
The acceptance of the need to turn data into valuable information has reached a tipping point and will accelerate in the next three years, writes Thomas Howie, COO of events software platform Evessio.11th Feb 2019 Opinion
For a long time lauded as the way to automate large parts of the industry, AI is, according to Lindsay Silver, VP of product at Condé Nast, finally coming of age – and AI 2.0 will have plenty to offer beyond simply taking tasks away from the editors.15th Aug 2019 Features
Liz Vaccariello is editor-in-chief of Parents magazine at Meredith Corporation. Here, she explains how taking a practical approach to innovation has helped the brand to evolve, and why a digital mindset can also hold great benefits for a print publication.19th Aug 2019 Features
The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of grants also announced in the US. While many are happy as grants of up to US$25,000 remain up for grabs, others remain skeptical about the social media giant’s intentions.12th Aug 2019 Features
Cosmopolitan South Africa’s August cover star will be part of an exciting line-up of media and brand experts who will discuss the secrets of successful collaboration in spotlighting brands in magazine media at this month’s FIPP Insider events in South Africa.12th Aug 2019 FIPP News
On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.12th Aug 2019 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next