According to the OPPA Building Brands in a Digital Age report:
– Up to 80% of the total monthly users visit OPPA content sites
– 55% of ads shown on premium content sites are considered positive
– 47% of ads are credible
– 28% of people who saw the ad will try the product advertised
The report includes case studies from Sanoma with Clinque, De Persgroep with 3Suisses and Roularta with Deutsche Bank plus outlines of publishers’ brand impact surveys (Romeo, Chad, Connectometer and Eye).
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