Kreisky on new models for revenue and native advertising:
“I think we’re seeing a consensus emerging that in the digital world, new rules apply, and strict separation of Church and State is obsolete.”
On organisational structure and the demands to be continually updating:
“Today you can’t wait. You can’t wait for decisions to travel up and down the organisation. So the real imperative is to empower people at the bottom of the organisation to make good decisions. And in order to do that what I am seeing is an enormous flattening of organisations. Command and control structure is a figment of the 1980s now. And what I am seeing is organisations with three, possibly four levels, as opposed to eight or nine levels. So there’s the boss, the underbosses and the rest of the organisation. And the rest of the organisation is split into teams and they work together and they are able to do this because of technology.”
Listen to the podcast here.
What is the FIPP Congress?
The 2015 FIPP World Congress is the largest magazine media event in the world.
Join us in Toronto, Canada, for the chance to hear from the industry’s top speakers in a host sessions covering the very latest trends, developments and innovations in magazine media publishing.
This event will also provide a platform upon which to network with 800 members of consumer and B2B media from around the globe, while hundreds of businesses will be on hand to demonstrate products and services that could help take your business to the next level. Outside of the conference, you will have the chance to relax and make contacts during a series of stunning excursions and events, ensuring you can relax while exploring opportunities for your brand.
This year’s event takes place on 13-15 October in Toronto, home to nearly three-quarters of Canada’s CA$2bn thriving magazine media industry – making it the perfect destination for the 2015 FIPP World Congress.
Book your place at the FIPP Congress here.
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