Publicis and Omnicom merge
Publicis and Omnicom have unveiled plans for a $35bn merger that would reshape the global marketing industry and affect billions of dollars spent by the world’s largest brands everywhere from television networks to Google and Facebook.
The new Publicis Omnicom Group would be the world’s largest marketing group by revenues and equity value. Under a new Dutch holding company structure it would retain headquarters in Paris and New York, a primary listing in New York and a Euronext Paris listing.
Publicis chief executive Maurice Lévy and Omnicom CEO John Wren plan to share power as co-CEOs for 30 months, after which Levy will step up to become chairman and Mr Wren, 60, will become sole CEO.
