Joanna Abeyie is managing director at Hyden, a talent recruitment agency focused on making the media industry more inclusive and diverse. She's also one of the 2017 Rising Stars in media winners. Here she shares what she’s doing now and why Rising Stars is a great opportunity for young people in media.
The Rising Stars in Media Awards reward young, talented individuals who have produced outstanding work within the industry and have delivered above and beyond expectations. If you (or anytone on your team) have made a significant impact to your media business within the last 12 months, and are under the age of 35, then FIPP wants to hear from you. Click here to learn more and submit your entry. Participation is free and deadline for entries is 31 October 2018.
It was lovely to be recognised by the industry for the work I do. It’s not easy campaigning for diversity and inclusion in an industry that at times can be so set in its ways, so to have an award that says ‘Jo keep going’ was lovely. Just the encouragement an entrepreneur needs - support!
Winning the award, helped to build my profile and introduce my work to a new network of people who didn’t know me. It also resulted in me working with some brilliant companies on their own diversity and inclusion plans.
Remember that your experiences are valuable and will be relevant to the audiences we aim to serve in the publishing industry. Embrace the experiences that have made you who you are and use it to create ideas, ‘ideas are your currency’.
I’m always interested to hear see how AI develops. It’s been on the horizon for some years now, and a hot topic for a number of creative and media conferences. I’m looking forward to see the impact this has on our industry and how it will develop.
Be brave enough to let someone nominate you. You have to be in it to win it. Don’t be afraid to share what you have created, you never know who is watching and who will be inspired by this. Be present, attend industry events, they are informative and will help keep you in the loop with what the industry needs and therefore you can keep reinventing your plans to stay relevant.
The personal growth you experience.
Not all that glistens is gold, so don’t spread yourself too thin, learn the power of ‘no’.
People like Melanie Eusebe, Karen Blackett and Dotun Adebayo… they are all my heroes!
I love meeting so many different people. I meet people with such a wide variety of experiences and learn so much from them. It sounds boring but I honestly find that part fascinating - really puts things into perspective on so many different levels.
The Rising Stars in Media Awards reward young, talented individuals who have produced outstanding work within the industry and have delivered above and beyond expectations. Click here to learn more and submit your entry.
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