Samsung and upday have announced the release of Jaxon, a multimedia esports news app. The app focuses on esports news and gaming news around titles such as League of Legends, Dota 2, Fortnite, CS: GO and Valorant.
Esports have become a mass phenomenon, and the major tournaments attract millions of fans to screens around the world. As a result, the appetite for relevant content is also increasing, becoming broader and more diversified as fans strive to keep track of the latest news and trends.
The app has been developed in response to demand for news and other content to accompany esports league matches on Twitch and YouTube, with many fans also wanting a platform that bundles and classifies the most exciting events in the world of esports.
For this reason, the Jaxon app developed by Samsung and news platform upday focuses on journalistic esports reporting. With Jaxon, users receive an overview of all relevant news written to a high journalistic standard, written and curated by upday’s 10-person editorial team.
Multimedia content platform
Jaxon focuses on multimedia content about some of the most popular esports titles, such as League of Legends, Fortnite, CS: GO, Dota2 and Valorant, ranging from commentary and interviews to short video and audio formats. Users can look forward to exciting matchday stories, exclusive behind-the-scenes recordings, and other entertaining and informative content, either from upday’s editorial team or selected publishers.
In addition to the latest news from the pro scene, the app offers comprehensive coverage of esports’ most popular leagues and tournaments. In-game news, such as new map releases or trend-setting update announcements, are also shared in the app. Additional tips and tricks and educational content help users make progress in their favourite games.
To bring Jaxon users as close as possible to the action, Samsung and upday are planning partnerships with various game publishers and players in the esports cosmos. Following on from this, selected content influencers, such as Medic (League of Legends), AndersOnFire (CS: GO), and MitchMan (Valorant), will each produce two exclusive videos per month.
Personalised and tailored to the users’ needs
Users can specify in advance which news and formats they want to see by following the channels of their favourite games. In addition to the trending stream, which bundles the most important esports news in full-screen format and focuses on video content that can be consumed quickly, easily, and flexibly, they can switch to the channel of their favourite game with just one swipe, where the respective content is listed in a dedicated feed. The integrated calendar function allows it to check the start of the next tournament or when popular esports stars will be playing next.
Jaxon is esports’ first virtual influencer
Another special feature of the app is the eponymous character Jaxon. The space-themed character is intended to give a fresh spin to gaming news. Jaxon will be at the centre of the app and brand as a design element, social media influencer, author, advisor and offline personality. Jaxon will always share his opinion on the trending topics in esports in a confident, humorous, and target way.
Quality reporting for growing interest
“With our new app, we want to help make the esports experience in Germany even more comprehensive,” says Mario Winter, Vice President Marketing at Samsung Electronics. “eSports goes hand in hand with passion, dedication, and emotion. That’s why we also place great importance on speaking the community’s language and providing them with the content they want.”
Peter Würtenberger, CEO of upday, said: “With Jaxon, we bring together multimedia esports coverage from hand-picked sources on a single platform for the first time – and thus also the highly attractive target audience of the esports community, which until now had been difficult to reach via classic digital channels.”
An ongoing mass phenomenon
The esports scene is growing at a rapid pace, particularly attracting more and more young fans. By 2023, the number of viewers worldwide is expected to rise to about 649 million people, which corresponds to an increase of around 30 per cent compared to 2020. In Germany alone, more than 13 million people say that they have followed an eSports tournament before.
Jaxon is now available to download from the Galaxy Store and the Google Play Store.