FIPP’s Proof of Performance (POP) set out to make the case for magazine media. The new update – v2 – will be published in September 2014.
Ideal as a hand-out for presentations to advertisers and agencies or at your industry or company events, you can pre-order copies now, saving up to 40 per cent on bulk orders (received before 1 September 2014). Download order form here.
A great deal of new research has been published in the two years since POP appeared, making the case for magazine media even more persuasive – including much evidence about publishers’ digital platforms. POP set out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. POP is an invaluable tool for all publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. Download the current edition from FIPP Insight.