Seven social media tactics your 2013 budget needs to succeed

As social media matures, it’s no longer a test outside of your budget. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Therefore you must coordinate and integrate social media marketing into your overall marketing plans to maximise efficiency and effectiveness, says ClickZ.

To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now:

  1. Leverage the power of social connections
  2. Think beyond Facebook for social media
  3. Be device indifferent to maximise reach
  4. Show your emotional side to increase virality
  5. Skip promotional-speak to build customer trust
  6. Socialise inside the square with photos
  7. Continue customer relationships initiated on social media with email

Read the full story at ClickZ.

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