Seven ways to improve your video ad campaign

Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds.

But does that mean you can retool your 30-second TV spot for digital channels and then sit back and watch the conversions roll in? If only life were that easy! There’s an art to creating the perfect video ad campaign.

Here are seven tips for getting the results you need.

Source: Mashable

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