With innovation at risk of becoming an overused buzzword in the industry, a focus on one-off ‘hacks’ and start-ups might be a distraction from the core business of marketing. Marketing Magazine asked marketers whether innovation should be a top priority for brands.
For the full responses, go to Marketing magazine, including:
Maybe – Jeremy Nicholds, executive director for mobile, Visa Europe
Yes – Anna Hill, UK chief marketing officer, The Walt Disney Company
No – Louise Fowler, marketing director (interim), First Direct, and director, Devenport Strategy
Yes – Cheryl Giovannoni, chief executive, Ogilvy & Mather London
No – Matt Edwards, chief executive, WCRS
Yes – Fiona McAnena, partner, Clearhound