Should innovation be a top priority for brands?

With innovation at risk of becoming an overused buzzword in the industry, a focus on one-off ‘hacks’ and start-ups might be a distraction from the core business of marketing. Marketing Magazine asked marketers whether innovation should be a top priority for brands.

For the full responses, go to Marketing magazine, including:

Maybe – Jeremy Nicholds, executive director for mobile, Visa Europe

Yes – Anna Hill, UK chief marketing officer, The Walt Disney Company

No – Louise Fowler, marketing director (interim), First Direct, and director, Devenport Strategy

Yes – Cheryl Giovannoni, chief executive, Ogilvy & Mather London

No – Matt Edwards, chief executive, WCRS

Yes – Fiona McAnena, partner, Clearhound

See the full article on Marketing Magazine.

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