For all the buzz around social media, one aspect has been largely ignored: The need for top business executives, especially CEOs, to personally get into the social media game.
A recent survey by BRANDfog points out that when C-Suite executives become active on social media, it can increase brand trust, loyalty and purchase intent. In fact, 82 per cent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engage on social media. And isn’t trust the most critical component of building relationships with customers?
Percentage of survey respondents that stated they were more likely to trust a company whose CEO and leadership team engage on social media. Successfully managing a social presence does take time and a concerted effort. But investing that time to connect with customers, employees, and other stakeholders in a transparent, relevant, and timely way can shape perceptions of your brand and company in powerful ways.
What’s more, the BRANDfog survey research cites a multitude of benefits for making the effort, including improved communication, brand image, transparency, and increasing company morale. Beyond that, respondents perceive that business leaders engaging with social media better understand what’s going on in the broader communications environment, and therefore are better equipped to lead their company.