Advertisers, for example, can use the technology to test ads on different sites and networks to see which placements are actually valuable. Publishers, meanwhile, can see which elements of their sites are getting a reader’s attention, and then remove the elements that aren’t actually contributing.
“We want to be the human engagement tool of choice that brands and publishers use to optimise what’s actually seen,” said CEO Hans Lee in the funding release.
A Sticky spokesperson told me the company is now focused on providing its technology on a self-serve basis, rather than working as a market research firm. Customers include AOL (which owns TechCrunch), as well as ad startups TripleLift and Sublime Skinz.
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