App developer for publishers (and producers of the Magazine World app edition), Stonewash, have announced the five winners of their free magazine app build initiative alongside Microsoft, reported earlier this year by FIPP.
UK-based publishers were invited to apply to have their Windows 8 apps built and managed for 12 months in a co-funded initiative between Stonewash and Microsoft.
The five apps were selected from hundreds of entries and are now available in the Windows App Store:
PC Advisor (IDG)
The Skinny (Radge Media)
Ash Patel, marketing manager of IDG, said: “As soon as Windows 8 launched back in October 2012, PC Advisor was very keen to launch our product on this platform. PC Advisor is currently available on Apple and Android devices so it made complete sense to expand onto Windows 8.”
Tim Danton, publisher of PC Pro, said: “PC Pro magazine is the UK’s number one IT monthly so it’s vital for us to be available on as many devices as possible: for our readers, who love cutting-edge technology, Windows 8 was an obvious gap that needed to be filled.”
Phil Yates, head of product, Stonewash added, “We’ve been working closely with the team at Microsoft and have been impressed with how they’ve been open and attentive to what publishers need from digital platforms. We’re committed to supporting Windows 8 as it the potential audience is huge in comparison to other app stores and it will play an important role in the way readers engage with content on screens.”