Tablet metrics: What’s new, what’s missing
Emedia Vitals reports on publishers making strides with tablet-specific readership metrics, for themselves and for their advertisers.
Metrics that define the digital audience and provide deep insights into their behaviors, activities and preferences regarding tablet editions are a critical piece of the digital publisher’s tool kit.
Hearst and Condé Nast have separately announced plans to share tablet readership metrics with advertisers, while the MPA has introduced new guidelines for tablet measurement.
