The sales of tablet computers in Vietnam has increased by 233 per cent over the same period last year, with a total of 294,000 sold in 12 months, reports The Drum.
The sales represent a revenue value of US$94m in the last six months. “Although the market in Vietnam is relatively smaller and less technologically advanced when compared to the other countries in Southeast Asia, tablets have already started appealing to the mass with sales picking up and growing at a rapid pace,” said Van Tran Khoa, managing director for GfK Vietnam (pictured). “The rising prevalence of this device in recent times is largely driven by its lowering prices over the recent years which makes it more and more affordable.”
The uptake is linked to the corresponding decrease in unit price, which has dropped by 25 per cent in the same period. “As one of the least developed market in Southeast Asia, we anticipate the tablet market in Vietnam to continue its brisk uptrend, with take up rate mirroring that of our developed counterparts around the region in time to come,” said Van. “It will be increasingly competitive and no doubt, interesting to see how the competition plays out as the adoption continues to surge and the marketplace continues to develop.”