Take up of paid-for Agrimoney news and analysis overwhelming, as investors return to the commodity and agribusiness markets
As stock markets and currencies become increasingly volatile, investors are returning to the commodity and agribusiness markets – providing a key opportunity for Agrimoney, which reports and analyses the variables in this complex sector.
The site was founded by Mike Verdin, a highly experienced journalist and commodities commentator. He is a former correspondent of Breaking Views, and edits Agrimoney from his base on a Herefordshire arable farm. His aim in setting up Agrimoney was to cover commodities and agribusiness in-depth, and offer fast, accurate and thorough overage.
Agrimoney is a prime offering in the AgriBriefing family of brands which specialise in pricing, news, data, insight and building networks in the vital agribusiness sector.
AgriBriefing co-founder Rory Brown explains: “When Agrimoney joined the group almost four years ago, Mike indicated he was working toward a subscription model. We are delighted to have been able to assist in the development of the service.
“High-quality, independent content, including futures pricing, in an ad-free, unsponsored environment is a huge draw. It frees the brand to offer extremely in-depth intelligence from the soft commodity markets that would be complicated and time consuming for readers to access otherwise.
“The team has been developing Agrimoney’s infrastructure, enabling access to the content across all mobile devices and screens, in preparation for the paywall going up. We have been overwhelmed with the take up of annual subscriptions since then. Validation of our strategy is already apparent. We are already attracting new audiences from corporates and individuals around the globe.”
Rory Brown, CEO
The Agrimoney audience is both wide and deep, including analysts, traders and business development professionals from financial institutions and agribusiness multi-nationals – anyone needing to keep abreast of global agricultural commodities, company and market news in the sector.
Mike Verdin adds: “There is an ever-growing interest in the commodity and agribusiness markets.
“Many variables have to be tracked. The impact of short and long-term weather patterns, international trade wars, or uncertainty over Brexit trade negotiations, are just a few of the things that impact the markets. Agrimoney gets behind the markets to understand what is really happening. Whether that be for grains, oilseeds, palm oil, coffee, rice, cocoa or sugar.
Mike Verdin, founder
“Our writers have been deeply embedded within commodities trading and the agribusiness supply chain for many years. They won’t be swayed into talking a market up or down, which means we are able to put global and sector-specific news into context, and to talk knowledgeably about what has happened in previous cycles or supply incidents.”
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