The future of newspapers and magazines in flight
The report, The Future of Newspapers and Magazines in Flight, is published by PressReader in conjunction with APEX (Airline Passenger Experience Association), whose members contributed to the report by answering a survey.
Other findings include:
- 76.9 per cent of airlines with less than 500,000 annual flights have already, or plan to stop offering print within five years
- 83.3 per cent of airlines with less than 100,000 annual flights have already, or plan to stop offering print within three to five years
- 50 per cent said that digital access to local and international newspapers on a passenger’s own device is hugely beneficial; 55 per cent said the same thing about magazines
- Personal device access was valued much higher than access through seatback In-flight Entertainment (IFE)
- 50 per cent of respondents also believed that passengers would find digital access to the airline’s magazine beneficial
PressReader is FIPP’s brand partner.
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