Chart of the week: The mobile ad spend gap

The figures show the internet as such is already well saturated, as the proportion of ad spend invested almost correlates with time spent on the web on PCs, laptops or similar devices. However, in the US alone there still seems to be a huge opening in form of a spending opportunity, which is estimated to amount to $22bn specifically for mobile devices.

Chart of the week mobile ad spend gap ()

Download the chart here.

Source: Statista

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