The Philippines is Southeast Asia’s fastest growing programmatic market

In the first quarter of 2015, the Philippines’ programmatic video market grew three-fold, up from 144 million weekly auctions in the last quarter of 2014 to 446 million in Q1 this year.

In the first quarter of 2015, the Philippines’ programmatic video market grew three-fold, up from 144 million weekly auctions in the last quarter of 2014 to 446 million in Q1 this year.

Mobile showed the most impressive rates of growth in TubeMogul’s data. Singapore and Thailand grew seven-fold and five-fold in terms of available mobile inventory, respectively. Available mobile inventory in the Philippines shot up by five times.

TubeMogul Asia VP Susan Salop commented: “Our research supports our view that Southeast Asia is one of the fastest growing programmatic video advertising regions in the world, and the opportunity for brands and publishers to take advantage of the power of automated media buying is significant.

TubeMogul will continue to invest significant resources as we forecast tremendous interest by advertisers in the programmatic branding opportunity.”

Salop added: “With a total population of more than 370 million people and a combined GDP more than US$1.8tn, these Southeast Asian markets will provide substantial growth in programmatic advertising in the next five years.”

“This will be a big year in Southeast Asian mobile programmatic branding and we expect the early adopters will enjoy first-mover advantage,” she said.

Source: Mumbrella Asia

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