The rise of usership: A conversation with the CEO and Co-founder of Zuora

Throughout the FIPP D2C Summit, speakers have given their take on the digital subscriptions landscape, often with an eye to the particulars of their business. Zooming out, today’s session with Tien Tzuo – who is both CEO and Co-founder of subscriptions management company Zuora, as well as author of the bestselling book Subscribed – discussed the state of play for subscriber-oriented business models in more general terms.