The glossy will be a supplement to the Journal’s Dec. 11 edition, and although the company is calling it a “stand-alone,” Trevor Fellows, head of global media sales, said he already has designs to make it a recurring print product, as well as plans to launch international editions.
“We’ll certainly do another issue next year,” said Fellows, who noted that the 96-page magazine carries 60 percent edit, 40 per cent advertising pages.
Like its name suggests, the magazine takes a look at the future of a range of industries from food and travel to sports and technology. It’s a theme that the Journal has begun focusing on in its news report and in its events and conferences, the company said. The variety of topics covered in the glossy has also helped bolster advertising, Fellows said, explaining that the best advertising categories were autos, health, finance and tech.
While the Journal is focusing on social and digital — it is about to launch on Snapchat and has dabbled in virtual reality recently — print is still vital to the brand. “I think that you’re seeing that the notion that print is destined to fail is becoming irrelevant,” said Fellows. “There’s still a significant number of people who want to engage with print.”