Time Inc. expands its audience to a record breaking 139 million uniques
Traffic from mobile devices, including smartphones or tablets, was up 37 per cent at 116.3 million UV’s; about 93.7 million UV’s (+38 per cent year-on-year) are mobile-only visitors. Mobile visitors now represent 84 per cent of Time Inc.’s total digital audience with a reach of 59 per cent of total mobile internet users in the US.
“With 30 million print subscribers and a digital audience of 139 million, we are leveraging our massive scale and powerful brand portfolio to serve our consumers anytime, anywhere across platforms – this is the foundation of our strategy as we move quickly to generate new revenue streams and deliver growth,” said Rich Battista, president and CEO of Time Inc.
Time Inc.’s brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple, Southern Living, Travel + Leisure, as well as approximately 60 diverse international brands.
Time Inc. is a member of FIPP.