Carla Faria (pictured), formerly director of solutions at Say Media, will lead the division and report to Sam Finlay, managing director, Time Inc. UK Advertising, in the newly created role of director of content, The Foundry. Faria was previously head of creative media for the women’s division of Time Inc. UK.
Finlay said: “The Foundry will offer a suite of next-generation marketing solutions that engages audiences in their passions across multiple platforms. There is a huge difference between content and content that engages, inspires and entertains. The Foundry will bring our commercial partners closer to the brands that ignite their passions.”
The Foundry’s team of creatives and content generators will be responsible for incubating and delivering big ideas in partnership with Time Inc. UK’s clients. The Foundry brings together branded content solutions, editorial franchise creation, and commercial content and video production teams under one offering.
Said Faria: “Content is the marketing tool of choice right now, and with good reason. When done well, it can start conversations and change minds but content only works if the voices behind the work are trusted and influential. Time Inc. UK’s brands have earned the trust and permission to engage with the passions of consumers and I can’t wait to unlock that potential for our commercial partners.”
In September 2015, Time Inc. launched The Foundry in the US.
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