Time Inc. UK’s NME expands into Japan
Jo Smalley, publishing director of NME, said: “I’m absolutely delighted to be working with Kyodo Tokyo to bring NME to Japan. It’s a brilliant opportunity to deliver our content to an appreciative Japanese audience boosted by an exciting experiential strategy.”
Yoshito Yamazaki, president of Kyodo Tokyo, said: “We are extremely excited to work with NME, an innovative and renowned media brand with a long history. It is our pleasure and responsibility to introduce live entertainment by talented, international artists to the Japanese market while our Japanese artists are introduced to the world.”
Bianca Hamilton-Foster, international licensing manager at Time Inc. UK, said: “It’s very exciting to be launching an international licence of this nature. This reinforces our international licensing strategy of taking our brands beyond print and highlights the continued appetite for world-class content in any number of channels. Working with Kyodo Tokyo is yet another innovative example of NME demonstrating its prime mission to serve music fans all over the world and this licence joins a growing number of unique licensing partnerships for our iconic media brands.”
The website, www.nme-jp.com, is scheduled to launch on 10 July, followed by a series of new live NME events to kick-off in November.
Last week, NME launched its transition from a paid-for to free title in the UK, from September.
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