Time Inc.’s Sports Illustrated tests new paywall

Time Inc. title Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first, reports Ad Week.

The provider is Selectable Media, which has been testing consumers’ willingness to watch video ads for free WiFi, music and games. This is its first public test with a major consumer magazine.

Read the rest of this story at Ad Week

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