Total ad spend in Germany may have passed €28bn in 2014

Its report on ad spending by media over the past 21 years, Werbeaufwendungen nach Mediengattungen 1993-2014 (Jan.-Dez.), noted that outlays in 2014 comfortably exceeded those in 2013, except where magazines and trade journals were concerned. Total ad expenditure on all media platforms climbed from €26.86bn ($35.64bn) to €28.04bn ($37.21bn) between 2013-2014.


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