MPA – the Association of Magazine Media – today announced that Bonnie Kintzer, President and Chief Executive Officer of Trusted Media Brands, has been named Chair of the MPA Board of Directors for a one-year term. Kintzer leads Trusted Media Brands, a media and direct marketing company that connects with audiences of more than 58 million across the USA with industry-leading brands such as Taste of Home, Reader’s Digest, Family Handyman and The Healthy.
Kintzer joins the role having served on the executive committee and succeeds Tom Harty, Chairman, President and CEO of Meredith Corporation, who will remain a member of the MPA board. Joining Kintzer as officers of MPA are Debi Chirichella, President of Hearst Magazines, serving as Vice-Chair; Andrew Clerman, President and CEO of Active Interest Media, serving as Treasurer; and Monica Ray, EVP of Consumer Marketing at Condé Nast, continuing on as Secretary.
“Bonnie is a dynamic business leader who has defined success for magazine media, and who has proven experience driving transformational change,” Tom Harty said of the new MPA Chair. “I look forward to continuing to work together to advocate for the industry and our bright future.”
“It is a great honor to lead the MPA board and represent the magazine media industry which has proven to be more valuable than ever, serving a multigenerational, 1.8 billion strong audience with trusted content that spans print, digital, social, email and more,” Kintzer said. “I want to carry on our industry leading standards for careful research, curation and editing, environmental stewardship and consumer trust, particularly during such a dynamic and important time for omnichannel media.”
MPA President and Chief Executive Officer, Brigitte Schmidt Gwyn, said: “We are honoured to welcome Bonnie Kintzer as board chair for the upcoming term, and thank Tom Harty for his dedication and leadership of our organization through the Covid-19 emergency.
“Now, abroad political and legislative agenda is facing our industry after a year when many non-Covid-related priorities were put on hold. The health crisis has also led to a greater understanding of the important role that magazines play in society. I am pleased that this value is gaining recognition in proposals at all levels of government and we and our board under Bonnie’s leadership will continue to advocate for policies that strengthen magazine media.”
“Whether with regard to our printed products, our digital offerings or our foundational revenue streams, I look forward to working with the MPA board, staff and all members to push for federal and state policies that will benefit our readers – readers who make up more than 90 percent of U.S. adults across all age groups and demographics,” Kintzer said. “We will strive for solutions that are both customer-friendly and practical for publishers across key areas including postal rates and reform, environmental sustainability, privacy and data security, taxes and consumer protection, among others.”