Twitter tests autoplay videos in iPhone, iPad apps
Starting now, some people in the US who use Twitter’s iPhone and iPad apps may notice videos playing in their feed even though they never pressed play.
This autoplay video test will apply to Promoted Video ads, videos that users upload through Twitter’s mobile app and clips that are part of its Amplify program, which lets companies like ESPN and the NFL post videos with pre-roll ads, according to a person familiar with the matter. Videos that originate in Vine, Twitter’s company’s six-second-video app, will not play automatically on Twitter as part of this test.
“We’re running a small test on a few variations on the video playback experience,” a Twitter spokesman said in an emailed statement.