US ABC rebrands to Alliance for Audited Media
Publishing executive reports that the US Audit Bureau of Circulations (ABC) has introduced a new brand identity– the Alliance for Audited Media – to more accurately portray its evolving leadership in media verification. The new name reflects the industry’s transformation and reinforces the organisation’s preeminent role in providing cross-media standards, audit services, and data critical to the advertising and publishing industries.
The new brand, endorsed by 94 per cent of the organisation’s members who recently cast votes on the matter, builds upon AAM’s expanding role in auditing media across multiple platforms. These include print media brands, tablet and smartphone apps, websites, social media, email newsletters, and digital publishing platforms that serve the media industry.
“The ABC brand has served our organization and our industry well for nearly 100 years, but this represents much more than a name change,” said Michael J. Lavery, president and managing director of the Alliance for Audited Media. “With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media.” Lavery added that the nonprofit organization’s mission would remain focused on bringing third-party accountability, credibility, and confidence to a changing media landscape.
