Though, it did have its fair share of mention over the past years, most of the chatter referred to digital advertising as a secondary or an add-on to print or television advertising. But now times have taken a different stride. Brands now increasingly prefer digital media for showcasing their value addition to the masses.
Today, on back of rising internet penetration, brand marketers are increasingly looking at benefits from a fine-tuned video platform strategy through cross-device formats to reach consumers.
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