View from the top: The rise and future growth plans of Hearst UK’s D2C business
Hearst is one of the oldest and most successful media businesses in the UK. Speaking during the closing session of the FIPP D2C Summit in June, Reid Holland, Chief Consumer Revenue Officer, Hearst Europe, UK, outlined the main areas where the brand has taken significant steps to alter and refine its business model in relation to D2C.
Growth areas: subscriptions, D2C, print
Holland began by saying that the development of new products and channels is a very important area for Hearst UK.