Hearst is one of the oldest and most successful media businesses in the UK. Speaking during the closing session of the FIPP D2C Summit in June, Reid Holland, Chief Consumer Revenue Officer, Hearst Europe, UK, outlined the main areas where the brand has taken significant steps to alter and refine its business model in relation to D2C.
This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.