FIPP World Magazine Trends 2013-14 is the 19th edition of the annual monitor of the magazine media, country-by-country, region-by-region and globally. Data covering 54 countries is provided by ZenithOptimedia, PricewaterhouseCoopers, FIPP national associations, publishers and industry experts. Trends is available in print, digital and Excel editions.
According to Trends data from ZenithOptimedia, global ad expenditure is slowing down, but still growing. In 2012 adspend was up by 3.5 per cent, reaching US$481,004m. Forecast for 2013 is a growth to almost US$500bn (+3.5 per cent) and 2014 to 2015 are expected to see even larger growth, at 5.1 per cent and 5.9 per cent.
Other key trends include:
- Online revolution: as an advertising medium the internet is still the fastest growing medium. It grew from 16.3 per cent over the course of 2012 (US$88,579m), and forecasts show an average of 15 per cent annual growth for 2013 to 2015.
- Africa/Middle East circulation revenue grows faster than advertising and plays a bigger role in total revenue.
- The PwC Global Entertainment Media Outlook 2013-2017 data predicts a double or triple digit digital growth figures within five years in Asia Pacific. Circulation revenue will grow from US$154m in 2012 to US$1,269m – a growth of over 800 per cent
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