Vogue Arabia debuts online with digital first strategy
“The Arab world has always been a source of enchantment, dreams, mystery and beauty. As we experience a creative renaissance with technology at its core, we aim to raise the bar, providing the region with authentic, bespoke and carefully curated content. Vogue is built on heritage and storytelling. So is Arabia”, said Vogue Arabia’s editor-in-chief, Deena Aljuhani Abdulaziz.
Advertising for the digital launch of Vogue Arabia has been heavily subscribed, with brands including Chanel, Dior, Saint Laurent, Fendi, Dolce & Gabbana, Burberry, Bulgari and a number of further relevant brands participating across both display and native activations.
“The launch of Vogue Arabia is an exciting and genuinely historic moment”, added Karina Dobrotvorskaya, president of Condé Nast New Markets and editorial director, brand development. “With this digital-first debut, we are reinventing Vogue not just for a new audience, but for a new generation. The launch of Vogue.me brings together the ancient heritage of the Arab world and the unassailable fashion authority of Vogue in a new and contemporary vision.”
Vogue Arabia is the 22nd edition of the magazine worldwide.
Condé Nast is a member of FIPP.
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